Mise en scene
Jewellery
Jewellery is an important convention in hip-hop music because nearly all artists like to show off their wealth to signify power. The large amount of jewellery also signifies that they have 'made it' which is a huge status in the big hip-hop genre.
Clothing
In this music video Joey is wearing dark clothing which, compared to other hip-hop videos, seems to be a common convention. He also wears a jumper which has the name of his home town. Representing where they grew up seems to be a very popular thing among rap artists with Kendrick Lamar and the NWA constantly referencing Compton in their songs, being a couple of examples.
Performance and Close Ups
Performing in your own music video is something you always see in a rap/hip-hop/grime music video. This will make the audience feel a lot closer to the artist and almost forces them to take in the lyrics.
The close ups also back the idea that it is a live performance which would appeal to people who can't come and watch one of his performances, as well as this being a common convention in Hip-Hop so the audience would expect to see this anyway.
Illustration
People have come to expect a story in their music video and this is exactly what Joey has done in 'Christ Conscious'. The song is about reaching a new level in the Hip-Hop genre and eventually ascending into the 5th dimension with a 'Christ Conscious'. The way this has been woven into the music video is that he starts of the music video in a cave, then appears on the street, then the top of a building, then into space.
