Research : Who Are The Target Audience For My Artist?

Daniel is a huge fan of hip-hop, grime and rap. He listens to music at every opportunity  he gets whether this be on the way to work, while at work and at home. His biggest passions are surfing the web and going to live gigs and festivals. When he is not watching live performances he listens to his favourite artists on different type of media such as iPhone, iPod and iPad. He also listens to music using YouTube, Spotify and Vevo. Daniel specifically only listens to his favourite genres and no other. He deeply hates anything between classical to scream rock and only listens to rap.

Living in London he can go to his favourite live gigs and festival mostly whenever he pleases. This includes going to watch Skepta at 'Live Future Underground Red Bull' and attending 'Wireless' to watch Drake, Chance the Rapper, JME and Lethal Bizzle. He mostly dresses very much like his favourite artists, like most hip-hop fans. Daniel's friends also share the same interest and they travel to the performances and dress the same way. Their favourite song from their favoured artists would be either 'Know Yourself' by Drake or 'King Kunta' by Kendrick Lamar.

Daniel follows all of  his favourite artists on most types of social media. This includes following on Facebook, Twitter, Instagram etc. He likes to see when his favourite artists are performing next and when they are bringing out new songs, albums and mixtapes. He doesn't regularly read magazines on the artists because he just follows them on the internet.

He spends most of the day working as a project manager at a post-production company, saving up money so when the next big festival or gig comes along him and his mates can buy tickets instantly to reserve their spot.